Skill-Development

Cyber Security and Law

Number of Hours 60

Pedagogy: Online and Offline Classes, Games, Exercises, Case studies, Quizzes, Experience Sharing

Who may Join:: Police Personnel, IT professionals, Computer Engineers, MCAs

Information Systems, IT Infrastructure, Fundamentals of Cybersecurity, Database Security, Web Application Security, Network Security, Server Security, Audit (IT, IS, CS), Cyber Defense, Cyber Ethics, Cyber Law and Cyber Policy, Computer Forensics, and Cyber Security Solutions. (VAPT, Vulnerability Assessment Penetration Testing). IPR (Intellectual Property Rights), WIPO (World Intellectual Property Organization), Data Communications and networking, Digital Forensics, Information Technology, Security Systems, Android Penetration Testing, Python Programming, IT Security Compliance, Research and development

Digital Marketing

Number of Hours 60

Pedagogy: : Online and Offline Classes, Exercises, Quizzes, Projects

Who may Join:: MBA Students, IT professionals, marketing Professionals

Site Structure, Wireframe, Pop-ups, Consumer Journey, Search Engine Marketing (SEM), Google Ads, Network Campaign, keyword research, planner and Estimator, Google Display Network, Display Ad Formats, Ad Gallery Tools, Conversion Tracking, Dynamic Retracking, Smart Display Campaigns, Optimization Strategies, Indexing, and Crawling Basics, Paid Search Results, On-Page SEO (Content, Architecture, HTML), Off-page Search Engine Optimization(SEO), Link Building (Social, Content-based, PR), Mind mapping for keyword Search, Web Page Basics (HTML, JavaScript, CSS), Basic HTML to create Webpage, Content Clusters, URL Architecture, Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights), Mobile Websites (Responsive, Adaptive, Dynamic), Off-page SEO, Social SEO, Local SEO, SEO Audit, tools, and measurement; Facebook, Linkedin, and Youtube Marketing, Youtube Remarketing